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Neu-Ulm 21, Stadt Neu-Ulm

Entwicklung und Umsetzung der baubegleitenden Kommunikations-Maßnahmen für das Stadtentwicklungsprojekt Neu-Ulm 21. Kommunikationsziel war es, gleichermaßen die Bürger Neu-Ulms positiv auf das Projekt einzustimmen und Investoren für weitere Bauprojekte zu gewinnen. Der Kampagnenslogan »Leben in der Stadt. Neu definiert.« fasst alle positiven Eigenschaften, Chancen und Potenziale von Neu-Ulm 21 prägnant zusammen.

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